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Quibbler Speaking

Everyday Links for Fun

This is your brain on a Super Bowl ad

Fex won, maybe. Maybe not.

This is your brain on a Super Bowl ad | CNET News.com
That was your brain on drugs. This is your brain on Federal Express' "Caveman" Super Bowl commercial--ugh.



Using brain-scan images of people who watched advertisements aired during Sunday's championship game, researchers can show which ads triggered various emotions in viewers, causing them to be fired up or emotionally flat. FedEx's ad supposedly fell flat.

This entry was posted on Friday, February 10, 2006 at 12:47 PM. You can skip to the end and leave a response.

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